When your official mascot is an astronaut, it’s tough not to celebrate the 50th?anniversary of the moon landing. Check out the latest campaign for Quidi Vidi’s Day Boil, a citrusy Session IPA that’s out-of-this-world delicious.

Day Boil is a Newfoundland phrase for making the most of a nice afternoon, before sundown takes away your chances for a good game of horseshoes. Ray designed a fun and playful can to show the stratosphere-reaching feeling of a day boil, perfect for a cheeky time in the backyard with friends.

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